Irene Forte Skincare is founded by Irene Forte, beauty entrepreneur and wellness director of the Rocco Forte Hotels group.
Whilst she’s renowned throughout the industry for her innovative take on beauty and wellbeing, it’s her deep Italian roots and passion for Sicily coupled with her commitment to sharing her sustainable health mantra that led to the creation of her eponymous line.
Irene’s family originates from Italy and it has been a home-from-home since early childhood.
She first stepped foot in Sicily in 2003 to explore the area that later became Verdura Resort, home of the organic farm from which our ingredients are sourced. When it opened in 2009, Irene devoted a year to working there, during which she fell in love with the people, the culture, the food and the breath-taking nature of the island.
Inspired by Sicily’s authenticity and beautiful nature, she knew she wanted to create nutrient-rich skincare that was sustainable in its entire life cycle. She was also influenced by Sicilian handicrafts, wanting to ensure that her products were hand-manufactured with care and that her treatments focused on the power of touch.